Perry Sun

Blog

Hello there.

I enjoy writing about content creation, personal development, technology, or just about anything that sparks my interest. Feedback or questions? Get in touch: hello@perrysun.com.

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    Can AI be productivity rocket fuel?

    Well, I am about to find out for myself. From now until the end of 2026, I will be devoting time to learning about how to interact with GPT platforms and hopefully be able to use them effectively.

    As a product marketing professional, I do see a number of opportunities to engage AI to enhance the product launch process.

    Competitive intelligence. I am curious to find out whether AI can save considerable time in gathering key information from competitors and compiling them into a format I have predefined. That could be a compelling time-saver, even I have to verify everything afterward.

    Editing content. Product marketers always need to carefully define and document product positioning, key features, etc. The ultimate goal is to evolve this into public-facing content. This typically requires multiple rounds of copy tweaking and refinement. I’d like to know if this can be streamlined by having AI take a first shot at interpreting my initial messaging.

    Technical artwork. The products I work with require technical diagramming and visual layout to communicate key benefits. While I would not be creating production-level artwork, I want to be able to come up with a good starter to convey the essentials to a designer. Adobe Firefly could be helpful, and much faster in sourcing basic elements than hunting around stock image resources.

    Web applications. It’s always great to be able to offer utilties on our website to help our customers make key purchasing decisions. These include technical calculators and system configurators. The new crop of AI “vibe coding” tools could be great in establishing a solid proof of concept, that would then be handed over to web developers to refine and deploy.

  • Adobe has rebranded Premiere

    One thing I totally missed earlier this year was that Adobe has rebranded its desktop video editing application, from “Premiere Pro” to simply “Premiere.” It’s about high time as everyone has been calling it Premiere for years, so it’s great that Adobe has finally made it official.

    It’s actually a reversion back to the original Premiere name when Adobe first launched it in 1991. In 2003, Adobe introduced a complete overhaul of the software application and renamed it Premiere Pro to distinguish from the original.

    Premiere has been getting some pretty serious updates lately. There is Color Mode, announced in April which brings powerful color grading features in a newly designed user interface module.

    Another notable feature is something called Object Mask. It’s a AI-based tool that automatically masks out a user-selected object from its surroundings. Basically you just click on the subject of interest in a video frame, and then a mask is created. Because we’re talking video, the mask automagically tracks the subject in motion. Easy-peasy. Very cool, and so many interesting use cases.

  • NAB 2026 product award for a new Adobe Premiere feature

    Yes, you heard that right. A new feature called Color Mode is coming soon to Adobe Premiere, and based on its apparent significance, was awarded a Product of the Year Award at NAB Show 2026, despite it not being a product on its own.

    Believe it or not, Premiere has never been favored for its color-grading features. Professionals and prosumers alike have found it difficult to fine-tune color, contrast, and other visual settings with Premiere, turning to other applications such as Blackmagic DaVinci Resolve for their color-grading needs.

    Adobe Color Mode, a new color for Premiere
    Source: Adobe

    Color Mode is a complete revisioning of color tweaking in Premiere, meant to bring it closer to a first-class resource for color grading experts. It’s been getting plenty of good buzz, and is currently available as a preview in beta.

    I too have found color adjustments quite cumbersome in Premiere, and look forward to discovering how this new feature can make fine imagery customization much easier (and more satisfying).

  • Big influencers were a no-show at NAB 2026

    Compared to prior years, one thing I readily noticed was the absence of the most prominent content creators on YouTube. Those focused on the technology for making videos, the ones you always turn to when researching your next camera purchase, the ones with massive audience reach and a huge following.

    To be certain, travel costs have increased notably. Many influencers hail from Canada, so geopolitics may have prompted them to stay home this year. But it’s also possible that the novelty and uniqueness of new gear for content creators have plateaued. Truth be told, there wasn’t as much of that air of excitement over truly groundbreaking new products at this year’s show.

    With this in mind, I’m a little concerned that the creator economy relevance at NAB may have started to peak. Nonetheless, official attendance figures showed a very impressive 140% growth in registrants who identified themselves as content creators, and nearly half of all attendees visiting the show for the first time.

  • The action cam was the star of NAB 2026

    Based on the numerous videos I’ve watched on this year’s NAB Show coverage, it’s abundantly clear that the action camera was a clear standout.

    A lot of people shot their videos on the show floor with their action cams, and in particular, the DJI Osmo Pocket 3 with built-in gimbal. This has been an incredibly successful product, and I’ve been very impressed with its image capture capability. Apparently, carrying around a lightweight handheld that fits in your pocket, is much more appealing than lugging around the heavier, bulkier mirorrless cameras which figured prominently at past NAB shows.

    Person using a DJI pocket gimbal camera at NAB Show 2026
    The DJI Osmo Pocket gimbal camera got a well-deserved nod in the NAB Show 2026 wrap-up video, right alongside professional broadcast video gear.

    DJI just announced the Pocket 3’s successor, much talked about and hyped – but missing from the show floor due to US import restrictions. Insta360 teased their Luna, their first pocket gimbal camera to compete directly with DJI. However, it’s questionable whether that product was actually exhibited on the show floor.

    GoPro introduced their Mission 1 series of action cams, including an interesting model with an interchangeable lens mount. Having bore the brunt of intense competition for years from DJI and Insta360, GoPro really needs a comeback, and is hopeful these new cameras will bring plenty of positive momentum.

    GoPro Mission 1 Pro ILS with a Micro Four-Thirds interchangeable lens mount. (Source: GoPro)

  • Following NAB Show 2026

    April is a personal ritual for me to follow the latest developments from the annual NAB Show in Las Vegas. Originally a convention and tradeshow for the television broadcast industry, NAB Show is now a wholly encompassing event for media and entertainment technology.

    In particular, NAB Show is the big confab for content creators eyeing the latest video, audio, and lighting gear from companies like GoPro, Insta360, RØDE, Blackmagic, Amaran, DJI, Neewer, Godox, Hollyland, and so many others. It’s also become the event for big camera launches, especially with the demise of photography tradeshows over the years.

    I always enjoy following the spontaneous show coverage, right on the floor as it happens, from content creators who not only talk about the gear but have documented years of experience using them in their productions.

    The video above is a great example. But there’s also something quite remarkable. The picture quality is fantastic, shot with the wildly popular DJI Osmo Pocket 3, a lightweight, super-compact, consumer-grade video camera with integrated gimbal. In fact, DJI just launched the Pocket 4 in the runup to NAB. (Unfortunately, US availability is uncertain at this point.)

  • Blogging from a stream of consciousness

    For my new blog, I’m taking on a new approach with what I would refer to as “stream-of-consciousness” or “rapid-fire” blogging.

    Previously, I would approach each new blog post as basically a separate writing project – planning, researching, drafting, and refining over several rounds before scheduling the post to go live.

    The problem is that over time, this becomes a mental drag on your desire to just write and express your thoughts, which is what blogging is all about. The multiple steps involved in creating a new post leads to a lot of procrastination and ultimately, delays as you develop the mental resistance due to the perception of having to go through a new process.

    So now, I’m hoping to just write out whatever sparks my interest at a given moment, and then just put it out there. Let’s see what happens.

  • A new foundation

    This is the first blog post published on my new personal website, which recently went live and replaced the previous site in place since 2018. After eight years, I made the move to a new website foundation while retaining much of the essential design.

    I built up the majority of my old site from the ground up, coding by hand. That was deliberate, with the intention of creating new learning opportunities. The notable exception was the blog, which was designed on WordPress.

    All the learning and experimentation efforts certainly paid off, as I was able to acquire a lot of good and lasting knowledge for use in subsequent projects. In the process, I got into the habit of keeping up regularly with the latest web-related developments, something I maintain to this day.

    My new website is 100% built and running on WordPress. I decided long ago that with really good, no-code site building platforms out there (WordPress, Wix, Squarespace, and Webflow), manual coding doesn’t make sense anymore unless there’s a specific reason for it.

    The one thing I’m really excited about the new site is the fact that maintenance, site updates, and design tweaks will all be a breeze ⎻ that is, low effort, zero (or near-zero) code, highly intuitive, and very easy to expedite. Much faster and simpler than the previous website!