Uber just made a new round of layoffs, some affecting its performance marketing team. This is the team involved with online marketing and advertising, including (presumably) targeted ad campaigns all over the web and social media. These layoffs mark the second time Uber has restructured some of its marketing operations.
For young, growth-oriented tech startups, I continue to believe this is only the beginning of many, many marketing-related job cuts to come over the next several years. The marketing spend at these companies has been extraordinary to help fuel high velocity growth, but it simply can’t be sustained forever.
Here’s a reality check with marketing, and especially, digital marketing. It’s not great. In fact, it often downright sucks. This includes content marketing, the catch-all term associated with strategizing, creating, refining, disseminating, and tracking content for marketing purposes.
As a general principle, the web is freely accessible to everyone. But while the web is open to anyone, it’s largely been a barrier to those less fortunate. Those with accessibility challenges through a wide range of visual, hearing, physical, and other impairments. Accessibility for …
Google continually endeavors to better surface useful content for us, based on what we’re searching. Along these lines, they’ve now added something rather interesting to search results: user-defined timestamps / bookmarks in videos. It’s up the content creator to add these to a video. This …
One thing I’m hearing and reading with steady frequency is that the practical value of social media marketing is questionable. Many marketing “experts” and thought leaders believe email is superior to social media as an effective communications channel for promotion. Email marketing seems a more …
For whatever reason, I always feel the need to remind SEO-obsessed marketers about Google, and search engines in general. They’re here to help us – both the content consumers and publishers, better find each other. If we’re able to successfully discover or share the stuff …
Instagram is currently in the midst of an experiment: hiding the number of likes on users’ shared posts. In seven countries (Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand), you’re only able to see the number of likes on your own posts. No one …
LinkedIn has been at the forefront of fighting the practice of entities collecting public user profile data from its platform. They’ve been at odds with a startup scraping such info from LinkedIn’s website, and have just lost an appeal against a preliminary junction protecting the …
On the heels of Apple’s recent announcement of strict privacy controls for its Safari browser, Google has now formally proposed its own measures to safeguard user identity. While both companies are taking similar approaches by restricting user tracking through cookies and device / browser fingerprinting, Apple is taking a no-compromise stance, while Google is trying to strike a balance between ensuring individual privacy, while accommodating content publishers dependent on ads.
Google’s announcement seems like a formalization of their plans revealed earlier this year to implement more stringent anti-tracking controls, but it appears that Apple’s dramatic positioning forced their hand into publicly clarifying their intentions to respect individual privacy.
Perhaps nothing is more worrisome than a looming threat to a critically important revenue stream.
WebKit, the web browsing engine behind Apple’s Safari, has indicated openly that it’s taking the nefarious practices of unauthorized user tracking seriously, a lot more seriously.
In a recently published policy statement on its website and reported by TechCrunch, WebKit has laid out its “no-exceptions” initiative to root out all forms of unauthorized user tracking while browsing on Safari – not just the well-known practices of cross-site tracking and browser / device fingerprinting, but several other forms of covert tracking.
It’s worth noting that WebKit credited Mozilla with their efforts to fight against tracking users without their consent.
Our policy was inspired by and derived from Mozilla’s anti tracking policy.
Furthermore, WebKit intends to continually review and update their anti-tracking policy as necessary, to help adequately ensure user privacy.