I’ve previously stated my admiration for Buffer, a small but nimble social media marketing management company. Buffer has been very successful, profitable, and self-sustaining without the crutch of venture capital. Similarly, Mailchimp is a small, bootstrapped (self-capitalized) email marketing services entity, reportedly on track to $700 million revenue in 2019 (!).

Now, Mailchimp is expanding beyond email, offering a complete marketing platform for small to medium-sized businesses – and attractive pricing options to match. The appeal should be in the form of easy access to essential digital marketing services and functions, avoiding the need for a comprehensive marketing automation platform that would be overkill for small business needs.

In this age of booming tech startups, it’s mainly about raising big, burning big, and hoping for a big exit in the end (when the vast majority crash and burn). Seeing a company like Mailchimp flourish on its own and operate in the black, with a small staff and no outside funding, is always refreshing.



Should you have a personal website? From the standpoint of a working professional, the answer is an absolute “yes”!

It’s increasingly beneficial to develop your own personal brand and promote your accomplishments as well as your self-interests. Having your own website means having your own presence on the web, making you easily searchable if anyone ever wants to look you up in the process of seeking a job, or evaluating a business partnership opportunity.

There’s a small, but hopefully increasing trend of taking back control of our content from centralized resources including social media, and hosting on our own platforms. Personal, self-owned web presences are undoubtedly going to be a key contributing factor – just as they were in the early days of the web. I get little signs of encouragement whenever I encounter articles like this one.


Marketing

Web Development