Mid-April is a personal ritual for me to follow the latest developments from the annual NAB Show in Las Vegas. Originally a convention and tradeshow for the television broadcast industry, NAB Show is now a wholly encompassing event for media and entertainment technology.
In particular, NAB Show is the big confab for content creators eyeing the latest video, audio, and lighting gear from companies like GoPro, Insta360, RØDE, Blackmagic, Amaran, DJI, Neewer, Godox, Hollyland, and so many others. It’s also become the event for big camera launches, especially with the demise of photography tradeshows over the years.
I always enjoy following the spontaneous show coverage, right on the floor as it happens, from content creators who not only talk about the gear but have documented years of experience using them in their productions.
The video above is a great example. But there’s also something quite remarkable. The picture quality is fantastic, shot with the wildly popular DJI Osmo Pocket 3, a lightweight, super-compact, consumer-grade video camera with integrated gimbal. In fact, DJI just launched the Pocket 4 in the runup to NAB. (Unfortunately, US availability is uncertain at this point.)
