Don’t work for a company that deceives!

News has just emerged from inside sources about ScaleFactor, a tech startup with an AI-based software solution to accounting challenges at small to mid-sized businesses.

There was a boo-boo with this company. A big one, in fact. This company wasn’t really using AI but instead was using human accountants (partly from an outsourced firm in the Philippines), despite raising $100 million in venture capital around its purported AI-driven product.

ScaleFactor had recently begun the process of winding down, supposedly due to COVID-19. But it’s now believed the underlying reason is a deceptive, unsustainable product leading to the ultimate downfall.

I mention this to caution anyone against working for a company with the knowledge of deception behind their product.

This is especially true if you’re in marketing. If your professional history includes working for a deceptive company and its reputation suffers badly as a result, then that very same reputation can follow you for the rest of your career.

Do you want to have to explain yourself out of very uncomfortable questions in job interviews for years to come? Sure, you could use the NDA as your excuse not to be transparent, but you also face the very high risk of cutting yourself off from any hiring consideration. You’re basically locked in a no-win situation.

Bottom line: if you knowingly are marketing products that are deceptive, or worse, possibly fraudulent, then get the hell out of there before you go down with the company. The risk you’re taking just isn’t worth it.