There often comes a point in time when a company wants to add a blog to its corporate website.
A corporate blog is a good idea as a new channel for reaching out to a company’s targeted audience. A blog lets you communicate to customers with a conversational tone that’s more casual and informal than conforming to the structured norms of a product page, datasheet, or press release.
When creating a new blog for a company website, the typical approach is to add it to a /blog sub-folder. So for example, if the URL is mycompany.com, the blog would be accessible at: mycompany.com/blog.
Avoid using a subdomain
Now, you may be tempted to create a subdomain at blog.mycompany.com. A subdomain is appealing as it gives some branding and can seem easy for people to remember.
However, I can tell you from direct experience that this is a bad idea!
What’s the reason? When you have a subdomain, Google treats that and the primary domain equally when crawling your website. That means blog.mycompany.com and mycompany.com effectively compete for the attention of Google web crawlers. In the eyes of Google’s algorithms, they’re two separate websites.
That’s a problem.
When someone looks for you on Google, search results can vary. Sometimes mycompany.com shows up, as you would want. Other times however, blog.mycompany.com ranks, but not the primary domain. That’s definitely not what you want!
It can be even worse than that, with neither showing up in search results. It seems Google’s algorithms can’t determine whether to prioritize the primary domain or subdomain, so it ranks neither.
Personally, I was having all sorts of issues getting perrysun.com to rank reliably when I also had blog.perrysun.com. It was only after I removed this subdomain that things got a whole lot better.
Just tack on /blog to your website URL and you’ll be good to go.