Migrating from Google: a progress report

I previously wrote about my pent-up disdain for being tracked by Google and social media services, deciding that it’s no longer worth the free access and associated conveniences in exchange for sacrificing privacy. In response, I declared my intentions to greatly reduce my reliance on …

I’ve previously stated my admiration for Buffer, a small but nimble social media marketing management company. Buffer has been very successful, profitable, and self-sustaining without the crutch of venture capital. Similarly, Mailchimp is a small, bootstrapped (self-capitalized) email marketing services entity, reportedly on track to $700 million revenue in 2019 (!).

Now, Mailchimp is expanding beyond email, offering a complete marketing platform for small to medium-sized businesses – and attractive pricing options to match. The appeal should be in the form of easy access to essential digital marketing services and functions, avoiding the need for a comprehensive marketing automation platform that would be overkill for small business needs.

In this age of booming tech startups, it’s mainly about raising big, burning big, and hoping for a big exit in the end (when the vast majority crash and burn). Seeing a company like Mailchimp flourish on its own and operate in the black, with a small staff and no outside funding, is always refreshing.

Should you have a personal website? From the standpoint of a working professional, the answer is an absolute “yes”!

It’s increasingly beneficial to develop your own personal brand and promote your accomplishments as well as your self-interests. Having your own website means having your own presence on the web, making you easily searchable if anyone ever wants to look you up in the process of seeking a job, or evaluating a business partnership opportunity.

There’s a small, but hopefully increasing trend of taking back control of our content from centralized resources including social media, and hosting on our own platforms. Personal, self-owned web presences are undoubtedly going to be a key contributing factor – just as they were in the early days of the web. I get little signs of encouragement whenever I encounter articles like this one.

Cue the podcast marketing hype

At its yearly developer-focused conference, Google announced something rather intriguing: forthcoming support for podcasts in Google Search. Yes, you’ll soon have the ability to surface relevant podcasts using the good ol’ Google Search portals, and also listen to a podcast directly from the search results …

WordCamp Orange County

WordPress now powers about one-third of the web. Its extraordinary success comes in large part from a worldwide community of support and sustainability, which you can always find in action on just about any given weekend, at a WordCamp somewhere in the world. One of …

Crypto white paper fraud, exposed

I’m so darn glad I never allowed myself to be succumbed to the temptation of writing white papers for ICO, cryptocurrencies, or new blockchain business models. I’ve previously expressed my concerns, based purely on research and my gut instincts. Now, this newly published report abundantly …

It’s time to migrate from Google

Enough with the never-ending privacy issues, personal data tracking, and annoying retargeting ads that follow you everywhere. Not to mention the tepid responses in dealing with them, if at all. I’m beginning a gradual but definite transition away from Google products. That includes, of course, …

Another weekend, another great WordCamp. I just attended WordCamp Santa Clarita, and once again, a wonderful opportunity to connect with the greater WordPress community and share ideas, gain new insights, and catch up with familiar acquaintances. A hearty thank you to all the organizers and sponsors!

I’m looking forward to WordCamp Orange County later this month. If you’re not already familiar with WordCamps, I’ve written about them at length in this article.