• Adobe has rebranded Premiere

    One thing I totally missed earlier this year was that Adobe has rebranded its desktop video editing application, from “Premiere Pro” to simply “Premiere.” It’s about high time as everyone has been calling it Premiere for years, so it’s great that Adobe has finally made it official.

    It’s actually a reversion back to the original Premiere name when Adobe first launched it in 1991. In 2003, Adobe introduced a complete overhaul of the software application and renamed it Premiere Pro to distinguish from the original.

    Premiere has been getting some pretty serious updates lately. There is Color Mode, announced in April which brings powerful color grading features in a newly designed user interface module.

    Another notable feature is something called Object Mask. It’s a AI-based tool that automatically masks out a user-selected object from its surroundings. Basically you just click on the subject of interest in a video frame, and then a mask is created. Because we’re talking video, the mask automagically tracks the subject in motion. Easy-peasy. Very cool, and so many interesting use cases.

  • NAB 2026 product award for a new Adobe Premiere feature

    Yes, you heard that right. A new feature called Color Mode is coming soon to Adobe Premiere, and based on its apparent significance, was awarded a Product of the Year Award at NAB Show 2026, despite it not being a product on its own.

    Believe it or not, Premiere has never been favored for its color-grading features. Professionals and prosumers alike have found it difficult to fine-tune color, contrast, and other visual settings with Premiere, turning to other applications such as Blackmagic DaVinci Resolve for their color-grading needs.

    Color Mode is a complete revisioning of color tweaking in Premiere, meant to bring it closer to a first-class resource for color grading experts. It’s been getting plenty of good buzz, and is currently available as a preview in beta.

    I too have found color adjustments quite cumbersome in Premiere, and look forward to discovering how this new feature can make fine imagery customization much easier (and more satisfying).

  • Blogging from a stream of consciousness

    For my new blog, I’m taking on a new approach with what I would refer to as “stream-of-consciousness” or “rapid-fire” blogging.

    Previously, I would approach each new blog post as basically a separate writing project – planning, researching, drafting, and refining over several rounds before scheduling the post to go live.

    The problem is that over time, this becomes a mental drag on your desire to just write and express your thoughts, which is what blogging is all about. The multiple steps involved in creating a new post leads to a lot of procrastination and ultimately, delays as you develop the mental resistance due to the perception of having to go through a new process.

    So now, I’m hoping to just write out whatever sparks my interest at a given moment, and then just put it out there. Let’s see what happens.