One thing I totally missed earlier this year was that Adobe has rebranded its desktop video editing application, from “Premiere Pro” to simply “Premiere.” It’s about high time as everyone has been calling it Premiere for years, so it’s great that Adobe has finally made it official.
It’s actually a reversion back to the original Premiere name when Adobe first launched it in 1991. In 2003, Adobe introduced a complete overhaul of the software application and renamed it Premiere Pro to distinguish from the original.
Premiere has been getting some pretty serious updates lately. There is Color Mode, announced in April which brings powerful color grading features in a newly designed user interface module.
Another notable feature is something called Object Mask. It’s a AI-based tool that automatically masks out a user-selected object from its surroundings. Basically you just click on the subject of interest in a video frame, and then a mask is created. Because we’re talking video, the mask automagically tracks the subject in motion. Easy-peasy. Very cool, and so many interesting use cases.
