Perry Sun

Phone949.266.7376Email

WebsiteLinkedInPortfolio

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Profile

  • Product marketing & content marketing professional
  • 15 years experience promoting technology products
  • Expertise in marketing content creation, product messaging, new product launches, and sales enablement
  • Primary focus industries: AV (audiovisual) and IT
  • Relevant technologies: video, audio, digital signal processing, software, cloud (SaaS), and data networking
  • Critical thinker and always a knowledge seeker

Analytical

I have an inclination for curiosity, and for deep research and analysis of technologies and market trends. I also bring a unique, problem-solving skillset comprising a technical background and creative capabilities.

Communicator

I’m a very accomplished copywriter and can craft visual ideations for illustrating technical concepts. I bring an unwavering dedication to delivering focused, clear communications for marketing purposes.

Strategic

I possess a keen sense of organization and detail, the capability to think through a challenge or situation from top to bottom, and an aptitude for distilling complex details into simple yet impactful statements.

Collaborator

I really thrive when working cross-functionally with product managers, engineers, digital marketing managers, designers, web developers, sales managers, and executives.


Professional History

Product Marketing Manager, March 2016 to present

Atlona Incorporated San Jose, CA

  • Planning and execution of marketing initiatives for every new product introduction
  • Provide continual marketing support for products throughout their lifecycles
  • Create strategic promotional campaigns, in response to competitive activity or feedback from the field
  • Work with key stakeholders on go-to-market strategies for key product launches and new vertical markets
  • Research, conceptualize, and write content for new products, plus white papers, landing pages, and more
  • Work closely with product managers to define essential market positioning and messaging for new products
  • Engage the Sales team with custom product documentation, FAQs, diagrams, market intelligence, in-depth elaboration of key selling points, and more
  • Provide dedicated marketing assistance to select channel partners
  • Conceptualize technical artwork and diagrams
  • Strategic product messaging for social media campaigns
  • Collaborate with in-house designers as well as PR and copywriting agencies
  • Launched 20 new products in 2018
  • Successful growth of Atlona into new product categories, technology focus areas, and vertical markets

Sr. Product Marketing Writer, February 2013 to February 2016

Sr. Marketing Communications Writer, January 2004 to February 2013

Extron Electronics Anaheim, CA

  • Marketing copywriting for a wide variety of content, from product brochures to press releases, technical articles, case studies, newsletters, landing pages, and much more
  • Deep technical research and planning, in collaboration with product marketers and product managers
  • Authored several white papers and technical guides on a range of AV technology topics and applications
  • Regularly conceptualized system diagrams, infographics, and other artwork
  • Provided guidance on visual content creation to web and graphic designers, as well as technical illustrators
  • Frequently contributed content to industry publications
  • After joining the product marketing team, expanded into assistance roles in product launches, marketing campaigns, and go-to market planning
  • Became a key contributor to formulating essential product positioning based on technical specifications, competitive analysis, and customer feedback
  • Created specialized training documentation for new products, specifically for sales team members
  • Curated monthly marketing intelligence reports for senior management
  • Played an important role in launching many new product lines that ultimately resulted in major market share

Managing Editor, 1999 to 2004

Widescreen Review Murrieta, CA

  • Developed and edited content for a magazine devoted to consumer electronics and AV technologies
  • Regularly provided critical reviews of home theater systems and components, as well as DVD movie titles
  • Frequently assumed overall responsibility for quality and final production
  • Authored several in-depth articles focusing on cinema and audio technologies

Education

Rutgers University

B.S., Mechanical Engineering (1992)

University of Pennsylvania

M.S.E., Bioengineering (1993)


Skills & Capabilities

Productivity

MS Office (Word, Excel, OneNote, Visio, and PowerPoint), plus G Suite (Google) apps.

Creativity

Adobe Creative Cloud (Illustrator, Photoshop, InDesign, After Effects, and XD). Also familiar with Sketch.

Project Management

Regular (daily) usage of Smartsheet and Trello for tracking projects and individual tasks.

Web Development

HTML, CSS, JavaScript (basic), and WordPress. Code editor: Visual Code Studio.


References

Professional references will gladly be provided on request, following successful completion of an initial interview.

Download a copy of this resume.