Based on the numerous videos I’ve watched on this year’s NAB Show coverage, it’s abundantly clear that the action camera was a clear standout.
A lot of people shot their videos on the show floor with their action cams, and in particular, the DJI Osmo Pocket 3 with built-in gimbal. This has been an incredibly successful product, and I’ve been very impressed with its image capture capability. Apparently, carrying around a lightweight handheld that fits in your pocket, is much more appealing than lugging around the heavier, bulkier mirorrless cameras which figured prominently at past NAB shows.

DJI just announced the Pocket 3’s successor, much talked about and hyped – but missing from the show floor due to US import restrictions. Insta360 teased their Luna, their first pocket gimbal camera to compete directly with DJI. However, it’s questionable whether that product was actually exhibited on the show floor.
GoPro introduced their Mission 1 series of action cams, including an interesting model with an interchangeable lens mount. Having bore the brunt of intense competition for years from DJI and Insta360, GoPro really needs a comeback, and is hopeful these new cameras will bring plenty of positive momentum.
